Five Services, One Conversation
SIMERP is where many conversations with business owners begin. From there, Cheri looks at the full picture, employee benefits, retirement income, business funding, LegalShield, and life insurance, bringing each service together as part of a more complete financial strategy.
Every service begins with a complimentary conversation, your real numbers, and a clear explanation of the available options before you make any decisions. SIMERP, business funding, and LegalShield plans are offered through trusted partner companies Cheri works with directly, while life insurance products are provided through licensed insurance carriers.

Which service do you need first?
If anyone depends on your income, start with life insurance. If you own a business, start with whichever problem is costing you money this month, and the rest follows.

Life Insurance
Term, whole life, and indexed universal life from an independent agent. Coverage sized to replace your income, clear the mortgage, and keep your family's plans intact.
Business Owners: SIMERP
A Self-Insured Medical Expense Reimbursement Plan that lowers employer healthcare costs and strengthens employee benefits, without replacing your existing plan.
Business Funding
Startup capital, revenue-based financing, real estate lending, and SBA loans, arranged nationwide through Ascend's business funding platform.

Financial Consulting
401k rollovers, IUL strategies, and fixed indexed annuities for people who want growth without gambling their principal.

LegalShield Plans
A provider law firm on call for a flat monthly fee. Personal and small business plans through Cheri as an independent associate.

Why the five belong under one roof
A business owner's life insurance, funding, employee benefits, and contract review are all pieces of the same picture. Handling them separately is how gaps open up.
- SBA lenders often require life insurance on the owner, so funding and coverage get arranged together.
- An old 401k and a new life policy are two halves of one retirement conversation.
- A SIMERP and a LegalShield business plan are both ways to keep a small team without adding a big cost.

Not sure where to start? Start with a call
Twenty minutes with Cheri is enough to know which service you need first and roughly what it costs. No pressure and no obligation.